How Outdoor Restaurant Signs Can Boost Your Business Success

Sturdy a-frame signs allow you to promote specials, give passersby a sneak-peek at your menu and encourage them to stop by. They can also be used to display calorie counts and other important information for customers with food allergies or sensitivities.

Guided by linguistic landscape theory, this study investigates how the display characters and text flow on restaurant outdoor signage influence Chinese consumers’ perceptions of the authenticity and status of ethnic restaurants.

Increasing Your Visibility

When you’re looking to make an impression on diners and draw in passersby, you need restaurant signages that are both eye-catching and memorable. They must convey your message and the kind of experience you want to give to your patrons, whether it’s a delicious meal or fun drinks. These signs are essential for shaping your brand perception and increasing customer conversions, and they’re a powerful tool that can boost your business success.

When people decide where to eat, they typically drive around until they see a sign that appeals to them. Whether you’re advertising the latest deals and promotions or simply displaying your menu, restaurant signs can help you attract more customers with their bold fonts, bright colors, and enticing graphics.

Inject some personality into your restaurant signage with clever quotes and witty puns to connect with customers on a personal level. This can instantly establish your restaurant as a place where customers can enjoy a fun atmosphere and leave with a good feeling.

Depending on your location, you can choose from a range of restaurant sign options to suit your business. Sturdy A-frame signs work well for sidewalks and are led light box display ideal for promoting deals or giving diners a peek at your menu. If you’re looking to attract customers with the promise of savory food and refreshing drinks, you can use a menu board or even a digital menu stand. Marketing poster displays are great for counters or tables and come in a wide selection of sizes, including taller options suitable for malls.

Boosting Brand Recognition

Unlike digital advertising, which may reach only a small segment of the market, restaurant signs are visible 24/7. They help establish your brand as a local destination, convey the quality of your food and beverages, and entice passersby to enter.

Using a combination of words, colors and images, the text on your restaurant sign can evoke emotions, create curiosity and stick in people’s minds. Clever messages like Chick-fil-A’s “Eat Mor Chikin” mascot-written sign or an outdoor menu board featuring mouth-watering dishes are sure to pique people’s interest. You can also use restaurant signs to promote current specials and promotions.

An attractive, eye-catching restaurant sign can boost your business by establishing a distinctive LED light boxes manufacturer look that differentiates you from the competition. A sign that uses a unique font can make your restaurant stand out in a sea of competitors. Legible writing is a top consideration for restaurant signage, as research shows that customers evaluate a restaurant’s authenticity and status based on the text on their signs.

Various types of restaurant outdoor signs are available, including A-frame, monument and light box options. Many of these are built with durable materials, such as aluminum, dibond and acrylic that ensure they will last for years to come. They can also feature an LED display that lets you program scrolling messaging. Adding social media handles or branded hashtags to your sign encourages online engagement and facilitates word-of-mouth marketing.

Attracting New Customers

Your restaurant’s name and logo help customers recognize your brand, but you can also draw attention to your establishment by using a variety of signage to convey your offerings. For example, your signs can feature a testimonial from a satisfied customer or mention your awards and accolades to establish credibility and build trust. You can also showcase your specials and promotions on a digital menu board to attract attention and drive traffic into your eatery.

Depending on your business, you may also want to include a ‘Now hiring’ sign, which lets job seekers know you are looking for employees to support your operations and provide great customer service. You can display this type of sign outdoors or indoors, and customize it with your company name, logo, images and a short message about the role you are looking to fill.

Whether you are looking for an acrylic marketing poster display, metal signage or plastic window displays, Fortuna Visual Group has the perfect solution to meet your business needs. We offer an extensive selection of products and a variety of styles to choose from, so you can easily find the ideal option to complement your restaurant’s décor. These eye-catching and durable signs will help you increase your visibility, boost brand recognition and ultimately boost sales. They are an investment worth making for any restaurant owner!

Increasing Sales

A well-placed sign that offers an incentive for customers to visit can turn a slow day into a top earner. Promotions like kids eating free on Mondays or prime rib this weekend will grab the attention of those walking by and help them make an impulse stop at your restaurant.

LED signs are a great option for restaurants because they can be seen from significantly further away than traditional signage. This makes them perfect for restaurants that are located in busy retail areas or along a road where it might be difficult to stand out.

Regulatory signs are a necessary part of any restaurant and should be displayed to maintain health and safety codes. These include restroom signs, handwashing signs, maximum occupancy signs, and more. Aluminum signs are an excellent choice for this type of restaurant signage because they are highly durable and rust-proof.

Displaying a Now Hiring sign is a great way to attract job seekers to your restaurant. You can add your company logo and a brief message about the positions you have available to show that your business is serious about hiring. You can also use a plastic window display to highlight the position that you have available. This is an affordable option that fits nicely with most store fixtures.